Privacy policy

Last updated: May 2, 2026

VELAREX manages this store and website, including the information, content, features, tools, products, and services, in order to provide you, the customer, with an adequate shopping experience (the "Services"). VELAREX is supported by Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use, and disclose your personal data when you visit, use, make a purchase, or engage in any other transaction through the Services, or when you communicate with us. In the event of a conflict between our Terms and Conditions of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal data.

Please read this Privacy Policy carefully. By using and accessing the Services, you confirm that you have read this Privacy Policy and understood what is described regarding the collection, use, and disclosure of your information.

Personal Data We Collect or Process

When we use the term "personal data," we refer to information that identifies or is reasonably linked to you or another individual. Personal data does not include information collected in anonymous or anonymized form that cannot identify you or be linked to you. We may collect or process the following categories of personal data, including inferences drawn from such personal data, based on your interaction with the Services, where you live, and as permitted or required by applicable law:

Contact information including name, address, billing address, shipping address, phone number, and email address. Financial data including credit card, debit card, and financial account numbers, card payment data, financial account data, transaction details, payment method, payment confirmation, and other payment details. Account data including username, password, security questions, preferences, and settings. Transaction data including items you view, add to your cart, add to your wishlist, or that you purchase, return, exchange, or delete, and past transactions. Communications with us including information you include in communications with us, such as if you submit a dispute to customer support. Device information including information about your device, browser or connection network, IP address, and other unique identifiers. Usage information including information regarding your interaction with the Services, as well as how and when you interact with or browse the Services.

Sources of Personal Data

We may collect personal data from the following sources:

Directly from you, including when you create an account, visit or use the Services, communicate with us, or provide us with your personal data. Automatically through the Services, including through your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies. From our service providers, including when we engage them to implement a specific technology and when they collect or process your personal data on your behalf. From our partners or third parties.

How We Use Your Personal Data

Depending on how you interact with us or which Services you use, we may collect your personal data for the following purposes:

Providing, personalizing, and improving the Services. We use your personal data to provide you with the Services, as well as to enforce our agreement with you; process your payments; fulfill your orders; remember your preferences and items of interest; send you account-related notifications; process purchases, returns, exchanges, or other transactions; create, maintain, and manage your account; arrange shipping; facilitate returns and exchanges; enable you to post reviews; and to create a personalized shopping experience, such as product recommendations related to your purchases. This may include using your personal data to personalize and improve the Services.

Marketing and advertising. We use your personal data for marketing and advertising purposes, such as sending you marketing, advertising, and promotional communications via email, text message, or mail, and to show you online ads for products and services within our Services or on other websites, including based on items you have previously purchased or added to your cart and other activity within the Services.

Security and fraud prevention. We use your personal data to authenticate your account; provide a secure payment and shopping experience; detect, investigate, or act against any fraudulent, illegal, unsafe, or harmful activity; and protect public safety and our services. By choosing to use the Services and register an account, you take responsibility for protecting your credentials. We recommend that you do not share your username, password, or other login data with anyone.

Communications with you. We use your personal data to provide you with customer support; provide you with responses; offer you effective services; and maintain our business relationship with you.

Legal reasons. We use your personal data in compliance with applicable laws or in response to valid legal processes, including requests from authorities or government agencies; to investigate or participate in depositions, potential or ongoing lawsuits, or other legal proceedings; to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Data

Under certain circumstances, we may disclose your personal data to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

With Shopify, vendors, and other third parties that perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, storage, fulfillment, and shipping). With business and marketing partners to provide you with services and marketing advertisements. For example, we use Shopify to offer personalized ads with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your data in accordance with their own privacy policies. Depending on where you reside, you may have the right to ask us not to share your data to show you personalized marketing and advertising based on your online activity with different merchants and websites. You may exercise your right to opt out of such uses here. When you ask or authorize us to disclose certain information to third parties, such as to ship your products, or when you use social media widgets or integrations for login. With our affiliates or within our corporate group. In connection with a business transaction such as a merger or bankruptcy; in compliance with any legal obligations (including responding to subpoenas, search warrants, and similar requests); to enforce terms and conditions of service or policies; and to protect or defend the Services, our rights, and those of our users or other individuals.

Relationship with Shopify

The Services are supported by Shopify, which collects and processes personal data related to your access and use of the Services in order to provide and improve the Services for you. In order to provide and improve the Services for you, the data you submit to the Services will be transmitted and shared with Shopify and third parties that may reside in countries other than your own. Additionally, to help you protect, grow, and improve your business, we use certain advanced Shopify features that incorporate data and information received from you through your interactions with our store, as well as with other merchants and Shopify. To provide such advanced features, Shopify may use personal data collected from your interactions with our store, as well as with other merchants and Shopify itself. In these circumstances, Shopify is responsible for processing your personal data, including responding to your requests to exercise your rights regarding the use of your personal data for such purposes. For more information on how Shopify uses your personal data and the rights you may have, you can review Shopify's Consumer Privacy Policy. Depending on where you reside, you may exercise certain rights regarding your personal data here: Shopify Privacy Portal Link.

Third-Party Websites and Links

The Services may feature links to websites or other online platforms operated by third parties. If you open links to sites not affiliated with or controlled by us, you may be required to accept their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy and security of such sites, nor for the accuracy, truthfulness, or reliability of the information contained therein. Information you provide in public or semi-public contexts, including information you share on third-party social platforms, may also be viewed by other users of the Services and/or users of those third-party platforms, without restriction on their use by us or third parties. The fact that we include such links does not imply any endorsement by us of the content of such platforms or their owners or operators, except as disclosed within the Services.

Children's Data

The Services are not intended for use by minors, and we do not intentionally collect the personal data of children below the age of majority in your jurisdiction. If you are a parent or guardian of a minor who has provided us with their personal data, you may contact us using the contact details provided below to request its deletion. As of the effective date of this Privacy Policy, we are not aware of any "sharing" or "selling" (as those terms are defined under applicable law) of personal data of individuals under the age of 16.

Data Security and Retention

Please be aware that no security measure is perfect or impenetrable, and we cannot guarantee "absolute security." Additionally, data you send to us may not be secure during transmission. We recommend that you use only secure channels to communicate sensitive or confidential information to us.

The retention period for personal data depends on several factors, such as whether we need the data to maintain your account, provide you with the Services, fulfill legal obligations, resolve disputes, or enforce other agreements and policies.

Your Rights and Choices

Depending on where you reside, you may enjoy one or more of the rights listed below regarding your personal data. However, these rights are not absolute and may only apply under certain circumstances, and we may decline your request to the extent permitted by law.

Right of access/knowledge. You may have the right to request access to the personal data we hold about you. Right of deletion. You may have the right to request the deletion of the personal data we hold about you. Right of correction. You may have the right to request the correction of the personal data we hold about you. Right of portability. You may have the right to receive a copy of the personal data we hold about you and to request that we transfer it to a third party, under certain circumstances and with certain exceptions. Right to opt out of sale or sharing for targeted advertising. Depending on where you reside, you may have the right to opt out of the "sale" or "sharing" of your personal data or its processing for purposes that fall under "targeted advertising," as defined under applicable privacy laws. You may exercise your right to opt out of such uses here. Please note that if you visit our website and the Global Privacy Control opt-out preference is enabled, we will automatically treat it as an opt-out request for the device and browser you are using to visit the website. If we are able to associate the device sending the signal with a Shopify account, we will also apply the opt-out request to that account. For more information about the Global Privacy Control, you can visit https://globalprivacycontrol.org/. Beyond the Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent by your browser or device. Managing communication preferences. We may send you promotional emails, and you may opt out of receiving them at any time by using the unsubscribe option in our emails. If you opt out, we may still send you non-promotional emails, such as those related to your account or orders you have placed.

You may exercise any of these rights where indicated within the Services or by contacting us using the contact details provided below. For more information on how Shopify uses your personal data and your possible rights, including those relating to data processed by Shopify itself, you may visit https://privacy.shopify.com/en.

You will not be subject to discrimination for exercising these rights. Before processing your requests, we may need to verify your identity, to the extent permitted by applicable law. In accordance with applicable law, you may designate an authorized agent to submit requests on your behalf in order to exercise your rights. Before accepting a request from an agent, we will require them to provide proof that you have authorized them, and we may ask you to directly verify your identity. We will respond to your request within the reasonable timeframes required by applicable law.

Complaints

If you have complaints about how we process your personal data, please contact us using the contact details provided below. Depending on where you reside, you may have the right to appeal our decision by contacting us using the contact details below, or to refer your complaint to your local data protection authority.

International Transfers

Please be aware that we may transfer, store, and process your personal data outside of the country in which you reside.

In the event of a transfer of your personal data outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the Standard Contractual Clauses of the European Commission, or equivalent agreements issued by the competent authorities of the United Kingdom, unless the data transfer occurs to a country deemed to provide an adequate level of protection.

Changes to This Privacy Policy

We will update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory purposes. We will post the updated Privacy Policy on the website, change the "Last Updated" date, and issue a notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email.

For the purpose of applicable data protection laws, we are the data controller of your personal information.